Do you shop online? What kind of products do you buy? Would you consider shopping online for a major purchase? What are some of the reasons that you might be hesitant to shop online? More and more people in 2011 say that they feel totally comfortable making a major purchase online. Ten years ago if you asked the great majority of Americans they would have said they would never buy a pair of shoes online because they would need to try the shoes on first. Today Zappos.com is worth well over one billion dollars.
The next big industry to spread it's wings into the online market is the mattress industry. People have long shared the same thought that used to be the case with shoes; "how can I buy the best mattress without testing it's comfort beforehand?" The truth about this myth is that mattress stores do not really let you fully test their product. You are of course allowed to sit down or lay down on the bed in the store. Does anyone really think this is a valid way for someone to know if a mattress (which you spend 1/3 of your life on) is right for you? Is it really possible to know if you are getting a good nights sleep without sleeping in the bed? When purchasing a mattress online, you will find a much more friendly and fair return/ exchange policy. In fact most online stores offer a 30-day home trial.
The online market is great for consumers. Online stores are able to take a product that is sold in stores for a much higher price and offer that product at a much more reasonable rate. Think about it like this, a retail store has the issue of paying rent, paying commissions to it's employees, insurance, Air-conditioning, heat, etc. The online store does not have to deal with any of these overhead problems.
There is no need to feel as if shopping online is a big risk. If you know that you can return or exchange your purchase for another model than you can rest easy knowing your money is not lost forever if you are not happy with the way you are sleeping. However, when you shop for a mattress in a store it is very likely that you will encounter problems and frustration when and if you attempt to return or exchange your mattress.
